Definitive Guide To Seo In 2018

1: Be findable

Definitive Guide to SEO in 2018  | The rule is simple — search engines won't rank your site unless they can find it. So, just like before, it is extremely important to make sure search engines are able to discover your site's content — and that they can do that quickly and easily. And here's how.

1. Keep a logical site structure

Good practice

• The important pages are reachable from the homepage.
• Site pages are arranged in a logical tree-like structure.
• The names of your URLs (pages, categories, etc.) reflect your site's structure.
• Internal links point to relevant pages.
• You use breadcrumbs to facilitate navigation.
• There's a search box on your site to help visitors discover useful content.
• You use rel=next and rel=prev to convert pages with infinite scrolling into paginated series.

Bad practice

• Certain important pages can't be reached via navigational or ordinary links.
• You cram a huge number of pages into one navigation block — an endless drop-down hidangan or something like this.
• You try to link to each & every inner page of your site from your homepage.
• It is difficult for users to go back and forth between site pages without resorting to Back and Forward browser buttons.

An example of a logical site structure:            

An example of a clean URL structure:

www.mywebsite.com/product-category-1/product-1
www.mywebsite.com/product-category-2/product-3

SEO PowerSuite tip: Check site structure with WebSite Auditor

SEO PowerSuite tip

In WebSite Auditor, go to the Pages dashboard, and look through the Links to Page column to identify any pages that have no internal links pointing to them.

SEO PowerSuite tip

You can further explore the website's structure using new Visualization tool. In Website Auditor, click on Site Structure > Visualization. The software will then build a graphical map of your website. You can further use it to detect internal linking issues, find orphan pages, evaluate and improve internal Page Rank.

SEO PowerSuite tip

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