Make Use Of An Xml Sitemap & Rss Feeds

Make use of an XML sitemap & RSS feeds | The XML sitemap helps search bots discover and index content on your site. This is similar to how a tourist would discover more places in an unfamiliar city if they had a map.
RSS/Atom feeds are a great way to notify search engines about any fresh content you add to the site. In addition, RSS feeds are often used by journalists, content curators and other people interested in getting updates from particular sources.

Make use of an XML sitemap & RSS feeds

Google says:

"For optimal crawling, we recommend using both XML sitemaps and RSS/Atom feeds. XML sitemaps will give Google information about all of the pages on your site. RSS/Atom feeds will provide all updates on your site, helping Google to keep your content fresher in its index."

 Good practice

• Your sitemap/feed includes only canonical versions of URLs.
• While updating your sitemap, you update a page's modification time only if substantial changes have been made to it.
• If you use multiple sitemaps, you decide to add one more sitemap only if your current sitemaps have already reached the limit of URLs (up to 50 thousand per each sitemap).
• Your RSS/Atom feed includes only recently updated items, making it easier for search engines and visitors to find your fresh content.

Bad practice

• Your XML sitemap or feed includes the URLs search engines' robots are not allowed to index, which is specified either in your robots.txt or the robots meta tag.
• Non-canonical URL duplicates are included into your sitemap or feed.
• In your sitemap, modification time is missing or is updated just to "persuade" search engines that your pages have been brought up to date, while in fact they haven't.

SEO PowerSuite tip: Use XML sitemap builder in WebSite Auditor

WebSite Auditor has a built-in XML Sitemap Creator that lets you upload the freshest version of your sitemap to the server right from the software. Go to Pages and click Sitemapat the top. Choose the pages to include, set the frequency and the priority for your pages, and either save the sitemap to your hard drive or upload it straight to your site.

Use XML sitemap builder in WebSite Auditor

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