What's Coming In Seo In 2018?

What's coming in SEO in 2018? | Here are the main SEO trends I predict for 2018:

What's coming in SEO in 2018?

• SEO remains part of multi-channel marketing Customers can find your business through social, paid search, offline ads, etc. Organic search is an integral part of a complex path to conversion. Just be aware of these other channels and get savvy in additional spheres, if necessary.
• Enhancements in artificial intelligence Thanks to RankBrain (the algorithm based on artificial intelligence) Google has become smart. It now also looks at synonyms, your niche connections, location, understands entities, etc. to see if you fit the bill (=query). It looks like Google is actively moving in the direction of predictive and personalized search experience.
• Voice search is gaining momentum According to Forrester, in 2018, there will be around 26.2 million households with smart speaker devices in the U.S. alone. If the animo keeps on in future, we will definitively evidence a big shift in the way people consume information and interact with the search engines. It's both a challenge and an opportunity for SEOs.

• No quick results, no easy SEO With enhancements in artificial intelligence Google widened its net for spam ‐ and became even better at detecting sites with low-quality content or unnatural link patterns.
• Traffic stays on Google increasingly Google has definitely stepped up its effort to provide immediate answers to people's searches. And, with the increasing number of featured snippets, this tendency for stealing traffic from publishers will likely increase. More to that, it's featured snippets that are often cited by voice assistants in response to queries.
• Paid search expansion A few years ago, Google changed Google Shopping's organic model to pay-per-click. In 2016 paid ads in Local Search came around. The animo will likely persist and we'll experience more native-like ad formats in the near future.

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