Research And Analysis In Wordpress Seo

• Research And Analysis In Wordpress SEO | There are many tools, free and paid, for researching and analyzing your site
• Use several and cross-reference for accuracy
• Don’t get too hung up on any one thing!
• See takeaway PDF for list of resources and materials

https://Tutbig.blogspot.com

go to: https://Tutbig.blogspot.com/

• Choose a page of your site to analyze
• Enter the URL and make sure to “Check for all available factors”
• Use this tool to research your competitors as well!

OVERALL SCORE

OVERALL SCORE

KEYWORDS & HEADINGS

KEYWORDS & HEADINGS

TECHNICAL CONCERNS

TECHNICAL CONCERNS

ANALYTICS & PERFORMANCE

ANALYTICS & PERFORMANCE

What’s Important

• Title tag
• Meta Description
• Headings ( h1, h2, etc.)
• Code to Text Ratio
• Sitemap
• Image Alt Tags
• Load Times
• Mobile Ready
• Microdata-Schema
• User Friendly URL’s

Strategy

• Once you have set up your tools…
• And addressed any issues with your css, html, or system…
• It is time to develop your on page content strategy

Focus Your Content

1. URL - URL is readable to the user and contains sasaran keywords of page
2. TITLE - Title tells exactly what THIS PAGE is about using the sasaran keyword
3. META DESCRIPTION - Describes what THIS PAGE is about using the sasaran keywords
4. H1 - MAIN HEADING - Main heading uses the sasaran keyword and occurs only once
5. H2 - H6 - SUB HEADINGS - Contains secondary and tangentially related phrases and keywords
6. PAGE CONTENT - Written with the reader in mind. Provides valuable information focused on the goals of the page (i.e. Product Info, How to, Contact)
7. RICH ANCHOR TEXT LINKS - Links containing your sasaran keywords within the link text - as opposed to "click here"

Wordpress SEO Plugins

• Some themes already include SEO features
• If yours doesn’t, there are lots of plugins
• WordPress SEO is by far the highest rated SEO Plugin for Wordpress

Wordpress SEO Plugins

• Ability to alter Title, Meta Description, and optimize content
• Don’t take the SEO score too literally - use your best judgement

Research And Analysis In Wordpress SEO

• Optimize titles with Yoast Plugin
• Titles typically read Site title » Blog Archive » Keyword rich post title
• We want it Keyword rich post » Blog Archive » Site Title

Research And Analysis In Wordpress SEO

• Can change this in post types
• Able to use variables - configure as you need

Thank You!

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